In general, the steepest discounts can be found at ski areas such as those in
the Rocky Mountains that rely largely on visitors flying from distant locations.
Resorts frequented mainly by nearby skiers, including some slopes in Vermont and
California, remain busy, but they are still rolling out some more modest deals
of their own.
Last winter, ski resorts in the Northeast and the West saw some of the best
conditions in years, boosting skier visits by almost 10% over the comparatively
warm 2006-2007 season, according to the National Ski Areas Association. But this
year many experts think even a series of well-timed blizzards won't save ski
resorts from the economic downturn. "I think it'll be a bad year no matter how
good the snow is," says Will Marks, a managing director with JMP Securities, who
tracks the hotel and ski industry.
The Fairmont Chateau Whistler, which still has holiday
openings, is offering guests free lift tickets.
Ski-industry executives say the timing of the financial-market slump this
fall spooked skiers and snow boarders just as they would normally have been
calling to book winter vacations. And with the dollar stronger against the euro,
many Rocky Mountain ski resorts say they'll also see a drop this season in
European travelers who had taken advantage of the steep exchange-rate discount
in years past.
Aspen Skiing Co. says business could drop between 5% and 15% this season
compared with last year. Vail Resorts Inc., which owns five ski resorts in
Colorado, Nevada and California, reported Tuesday that advance bookings as of
the end of October were down 23% from the previous year. The company says it has
laid off at least 50 workers and says it won't fill another 92 seasonal
positions.
"This year is kind of unprecedented," says David Perry, Aspen's senior vice
president, mountain division. "People still want to take their family on the ski
vacation, but are looking for the best bargains." Among Aspen's promotions:
Customers who purchase discounted seven-day lift tickets in advance will no
longer be restricted by blackout dates.
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