The Five Species of Luxury Consumer, WSJ

With luxury on the rebound, companies once again are obsessed with the mythical “luxury consumer.”

This dream spender is, we are told, wealthy, young, beautiful and prone to buying $4,500 bicycles for their dogs. As for the global financial crisis…well, what financial crisis? But a new report from BCG Research digs deeper to divide the luxury consumer into five distinct species. BCG surveyed six luxury markets–the U.S., Brazil, China, Japan and Russia, and Europe. They found that each of the five species has experienced the financial crisis differently. They are:
By Robert Frank, Dec 21, 2010 WSJ Wealth Report

Link to article

Link to Boston Consulting Group Report