Wealthy Women Look for Authentic Advisor Relationships, WSJ

Over the next 20 years, some $25 trillion will be passed to women through divorce, death of spouse or inheritance. They already make up just under half of the nation’s millionaires. Combined with their growing earning and wealth-creation power, women may account for up for two thirds of the nation’s wealth by 2030.Those numbers have financial industry salivating over how to serve the women’s market. Private bankers, brokers, trust companies, family offices and wealth managers are all asking the same question: What do wealthy women want? A new survey from The Family Wealth Advisors Council, a network of independent wealth advisers, gives some clues. Women, it says, want their advisers to understand their “life pictures” and “financial journeys” rather than just their investments. (Men, by contrast, might hang up if their broker asked about their “life picture.”)
By Robert Frank, Nov. 29, 2011 WSJ

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