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Viceroy Hotel: Contemporary Cornerstone of Snowmass Renaissance, AT

New hotel part of an aging resort's renaissance

ASPEN REAL ESTATE: SNOWMASS VILLAGE — The recession has derailed the “renaissance” of Snowmass Village, but a glimmer of hope has emerged with the opening of an upscale ski-in, ski-out hotel.The 173-room Viceroy's Thanksgiving Day debut makes it the first hotel to open in decades at the Roaring Fork Valley's biggest ski resort, and it has added a level of sophistication that traditionally hasn't been synonymous with Snowmass. The large, contemporary hotel may well change the perception of Snowmass as an aging, family-oriented resort full of shag-carpeted condos and outdated amenities. The Viceroy is part of a multi-year building effort by Related WestPac, the real estate development firm behind Snowmass Base Village. The commercial and residential center has yet to be completed due to Related WestPac's financial woes, leaving the centerpieces — a Little Nell hotel and arrival center — nothing more than concrete slabs at the base of the ski area... “We are a springboard for what's to come,” said Viceroy General Manager Jeff David. “We hope to be the anchor for the renaissance of Snowmass.”
By Carolyn Sackariason, Dec. 13, 2009 Aspen Times

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