NEW YORK CITY – Ashley Gum intended to sell his Brooklyn Heights one-bedroom last year, but his broker, Corcoran’s Maggie Ross, recommended touch-ups and a kitchen makeover first. By the time it was ready, the two discovered an awkward surprise: An essentially identical apartment one floor below had just hit the market. Since it carried a price of $445,000, their own price was all but dictated to them, and they were all set to list theirs at $465,000. Then the unit above came on the market, too—at $485,000. Eager to appear ready to deal, they repositioned themselves at $455,000.
By S.Jhoanna Robledo, Oct 31, 10 NY Mag
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10/31/10 New York Magazine