Mason Morse is merging with Coldwell Banker The Aspen Brokers to strengthen its already powerful position in the Roaring Fork Valley. The new company name will be called Coldwell Banker Mason Morse. (See illustration below).

ASPEN REAL ESTATE – Two of Aspen’s oldest real estate firms merged Wednesday to create a company that its executives say is positioned to be the leader in sales in the Roaring Fork Valley … “We think it’s a great tactical move for us,” said Bob Starodoj, the owner and CEO of Mason Morse, as well as the merged firm. Mason Morse has been a very successful, independent firm for 50 years. If it was going to grow, it needed affiliation with a national real estate company such as Coldwell Banker, Starodoj said … The merged firm has sales over the past 12 months that are second only to Morris & Fyrwald in the Aspen market. Morris & Fyrwald had a total sold volume of $504 million between Nov. 1, 2010, and Oct. 31, 2011, according to the Aspen/Glenwood Springs Multiple Listing Service. Mason Morse Coldwell Banker combined for $445 million total sold volume over that same period … The announcement of the merger was made Wednesday evening at Mason Morse’s 50th anniversary celebration. Starodoj, who has been with the firm since 1967, said it is one of the biggest milestones in the company’s history.
By Scott Condon, Nov 3, 2011, AT

Link to article

Link to Aspen Daily News article
Link to 11/08/11 Aspen Business Journal Interview with Mason Morse’s chief officers