Some real estate brokers at the Corcoran Group have lately picked up a phrase that Pam Liebman, their chief executive, has borrowed from a friend, a line she uses whenever people admit they’ve splurged on something a little luxurious: “That’s so August of you.” Embedded in the line is a touch of judgment — the sense that not only is big spending unusual these days, it’s a little out of fashion, maybe even a little tasteless. For that reason and that reason alone, Sharon Baum, one of Corcoran’s top-earning agents (she sold the $40 million Duke mansion on Fifth Avenue in 2006), has decided to get rid of her Rolls-Royce, a car she has made her trademark since 1996.
By Susan Dominus, March 2, 2009, NYT

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