Next week begins the media blitz for Fashion’s Night Out—a global pep rally sponsored by two fashion icons, Anna Wintour and Diane von Furstenberg.The goal is to revive the now-comatose basic human urge to snap up lipstick, socks, neckties, designer gowns, jewelry, handbags and all the other goodies that people cut—with a certain pride—from their household budgets after the financial markets crashed last fall and the recession set in. This is all an effort to end the cycle of deep-discounting that began last Thanksgiving, when stores slashed prices because there was no other way to get rid of the inventory they had purchased six months earlier, when the economy was stronger. 
By Christina Binkley, August 13, 2009, WSJ

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