U.S. vacation timeshare sales, now known as fractionals, may fall the most this year since the industry gained popularity in the 1970s as consumers forego spending to ride out the recession.Sales may drop 30 percent this year from 2008, said Howard Nusbaum, president and chief executive officer of the American Resort Development Association, a Washington-based trade group. The market “will be a challenge for at least the next 18 months,” Patrick Scholes, senior equity research analyst at FBR Capital Markets & Co. said this month.“Timeshares (or fractionals) are just very, very discretionary items,” said Chris Woronka, an analyst at Deutsche Bank Securities in New York. “It’s the perpetual vacation. I am prepaying for the ability to take a vacation every year. Under the current circumstances, people are more reluctant to pay for that.”
By Nadja Brandt, Sept. 29, 2009 BB

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(See 2009 Aspen Snowmass Roaring Fork articles for related fractional article Sept. 29, 2009 “Half full or Half Empty at the Residences at Little Nell” Aspen Times)