ASPEN SNOWMASS VILLAGE REAL ESTATE – The new owners of the Silvertree Hotel have tapped Westin, the international hotel company, to run the longtime business, which will be renamed as the Westin Snowmass Resort, officials close to the deal said Thursday.Westin was part of the original Base Village agreement approved by voters in 2004. But the then-developer, Related Westpac, convinced the Town Council to change the approval for a hotel from a Westin to the Viceroy, which opened in 2009. Town officials have long sought the respected Westin brand, and David Wasserman, principal of the ownership group that bought the Silvertree, the Wildwood Lodge and the Snowmass Conference Center for $42 million in June, said he has high hopes…Wasserman said he expects the new brand to better drive convention business to the village and be an overall better draw for tourists to stay in Snowmass.
By Chad Abraham, Sept. 23, 2011 ADN
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Rendering of Westin Vail