Whole Foods Market stuck with plans to open in Basalt despite the poor economy and the midvalley development’s fiscal woes….The Willits store, officially dubbed Whole Foods Market Roaring Fork, will be No. 332 opened by the national chain. Of those stores, roughly 70 are smaller than the Willits store, Paradise said. Several of the smaller stores are “killing it” in sales, said Rocky Mountain Regional Vice President Will Paradise.

BASALT REAL ESTATE — Whole Foods Market is scrambling to fill the shelves and complete the interior decor of the 26,000-square-foot supermarket it is opening Aug. 15 in Basalt…Rocky Mountain Regional President Will Paradise said he liked what he saw while touring the Willits store Tuesday afternoon. He said some observers have asked him why the company is opening a store that’s only 26,000 square feet. He said it’s the perfect size for the Roaring Fork Valley market at this time. Whole Foods initially planned a grocery store that exceeded 40,000 square feet. Plans changed when the recession hit. A Chicago firm that was former owner and developer of Willits Town Center twice failed to meet conditions of a contract to deliver the shell of a building to the natural grocer chain. Whole Foods Market stuck with plans to open in Basalt despite the poor economy and the midvalley development’s fiscal woes…The Willits store, officially dubbed Whole Foods Market Roaring Fork, will be No. 332 opened by the national chain. Of those stores, roughly 70 are smaller than the Willits store, Paradise said. Several of the smaller stores are “killing it” in sales, he said
By Scott Condon, Aug 1, 2012 AT

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Whole Foods Basalt gets ready to open August 15, 2012