In a generally weaker market for condominiums, one type of buyer is showing increasing strength: WINKs. Housing trend analysts came up with the acronym for “women with income, no kids.” Last year in New Jersey, almost half of all condominium buyers — 45 percent — were women in this category, analysts say. That fact dovetails with the findings of various national studies that over the last decade, the number of unmarried women buying housing of any type increased 20 percent. The Otteau Valuation Group in New Brunswick recently reported that in New Jersey, WINKs represented 21 percent of all buyers last year, up from 14 percent the year before.
By Antoinette Martin, March 22, 2009, NYT

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